THE INDIAN ETHNIC CO. seeks to bring to you the timeless culture of the Indian handmade clothing. Our aim is to display and make accessible our rich, vivid and timeless collection of the Indian handloom and handicrafts from the hinterlands of India with a contemporary twist. Our brand is co-founded by the mother-daughter duo Hetal Desai (Chief Creative Designer) and Lekhinee Desai(Sales & Marketing), both ardent handloom lovers. Lekhinee is a professional Odissi dancer and has an MBA in marketing from NMIMS, Mumbai, while Hetal has a master's degree in home science from MS University in Baroda. Despite the fact that neither of them has a formal education in fashion, they founded this company out of their pure love and passion for Indian handloom and handicrafts.