Tiktok Marketing Expert

Job Description

Key Responsibility Areas (KRAs) TikTok Marketing Expert Ad Campaign Management Plan, execute, and optimize TikTok ad campaigns to achieve business objectives. Maintain an optimal balance between budget allocation and performance. Performance Optimization Improve key metrics (CTR, CPC, ROAS, Conversion Rate) through A/B testing. Optimize audience targeting, ad creatives, and bidding strategies. Creative Strategy & Execution Develop engaging ad creatives aligned with TikTok trends and audience preferences. Collaborate with designers and content teams for high-performing video ads. Data Analysis & Reporting Track and analyze campaign performance using TikTok Ads Manager. Provide weekly/monthly reports with actionable insights for improvement. Growth & Innovation Stay updated with TikToks latest ad features and industry trends. Experiment with new formats and strategies to enhance campaign effectiveness. Compliance & Best Practices Ensure all ads follow TikToks advertising policies and guidelines. Maintain brand consistency and messaging alignment in all campaigns. Requirements: Proven TikTok Ads Experience Hands-on experience in running and optimizing TikTok ad campaigns with strong ROAS. Successful Case Studies Clear examples of past campaigns that drove sales, engagement, or brand growth. Creative Content Strategy Ability to develop compelling ad creatives tailored for TikToks audience. Data-Driven Approach – Strong skills in analytics, audience targeting, and performance tracking. E-commerce & Marketplace Knowledge – Experience in promoting products or onboarding sellers on TikTok Shop.