Togglehead Lead Performance Marketing

Job Description

Job Role. Strong understanding of the digital platforms Facebook, AdWords with ad operations and ad verification tools Awareness of emerging/new technologies that can be leveraged to drive brand salience. Creative strategizing for existing client. Understand the client business and short and long-term objectives. Manage digital media campaigns end to end depending on the business objectives. Understanding the brief and campaign objectives from the client. Planning & executing the campaigns on various digital medium such as Display, Search, Social media, etc. Identify key audiences sizing and profile using data points, to determine whether given audience can achieve the client's business objective. Identify placement opportunities impact, non-impact and oversee the ad operations tracking, serving. Monitoring the campaign performance and optimizing, to achieve the campaign objective. Set budget allocation top line between different online platforms to meet the objectives. Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign). Develop good working relationship with key publishers, vendors/partners that are the right fit for the brand and help to achieve client goals. Job Expectations. Experience 4-7 years into media planning. Can manage all aspects of an online program (Facebook, Google, and other publishing platforms). Has experience with all online media tactics:CPA, CPM, and paid search. Understands all aspects of an online campaign implementation. Has stellar negotiation, tracking, and optimization skills. Is comfortable interacting with third-party ad servers and rich media technologies. Understands syndicated and related online media research resources. Has outstanding budget and project management skills. Modeling experience is preferable Strong organizational skills, detail-oriented, and capable of multi-tasking. Solid understanding of media concepts/terms, creative and budget requirements. Solid grasp of digital marketing, especially deep knowledge of digital media. Strong written and verbal communication skills including the desire to progress. Ability to forecast outcomes of brand/DR campaigns and manage spend. Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment. (ref:updazz.com). Show more Show less