1. Facebook & Google Ads Managemen-Create, launch, and manage Facebook and Google Ads campaigns (Search, Display, Video, and Shopping Ads)., Optimize campaigns for maximum ROI, improving conversion rates and reducing cost-per-click (CPC)., Perform A/B testing to analyze and enhance ad performance., Monitor key performance metrics (CTR, CPC, CPA, ROAS) and make data-driven improvements. 2. Audience Targeting & Optimization-Research and define the right audience segments for ad targeting.,Utilize remarketing strategies to engage potential customers.,Implement lookalike and custom audiences to expand reach.3. Budget & Performance Management-Manage and allocate the advertising budget effectively., Continuously optimize ad spend to achieve the best cost-per-acquisition (CPA).,Generate weekly and monthly performance reports with insights and recommendations.4. Landing Page & Conversion Optimization-Collaborate with the content and design teams to create high-converting landing pages.,Implement tracking tools (Google Analytics, Facebook Pixel, UTM parameters) to measure campaign effectiveness.,Improve website and ad content for better engagement and conversions.5. Market Research & Trend Analysis-Stay updated with the latest trends and algorithm updates in Facebook and Google Ads.,Research competitor strategies and suggest new marketing opportunities.,Test and implement new ad formats to maximize engagement

1. Develop and execute creative video editing techniques to enhance advertisements, short-form content, and promotional videos, ensuring high engagement, clarity, and quality. 2. Apply strong storytelling techniques to create compelling narratives in ads and short-form videos, keeping audiences hooked from start to finish. 3. Edit and optimize content in both English and Hindi, ensuring seamless transitions, accurate subtitles, and culturally relevant edits. 4. Stay updated with the latest editing tools, styles, and trends specific to short-form content, ads, and social media platforms like Instagram Reels, YouTube Shorts 5. Create and edit eye-catching graphics, thumbnails, and overlays optimized for short-form content and paid ad campaigns across social media. 6. Utilize tools like VN Editor, CapCut, InShot, Adobe Premiere Pro, and After Effects to produce high-quality, platform-optimized video content. 7. Collaborate closely with marketing teams, advertisers, influencers, and designers to create engaging ad creatives and branded short-form videos. 8. Train junior editors on latest editing techniques, ad optimization strategies, and industry tools for video content creation.

Must have given 1 UPSC Interview. Graduation from any top college, Knowledge of Content writing and TeachingKey Responsibilities:Assist in the creation of high-quality UPSC exam content (Prelims & Mains GS, Essay, Current Affairs, etc.)Research and draft well-structured articles, MCQs, mock tests, and explanatory notes.Help in reviewing, editing, and updating existing content.Stay updated with current affairs and UPSC exam trends.Support faculty or content teams in lectures, webinars, and workshops.Provide academic assistance to UPSC aspirants when required.

1. Facebook & Google Ads Managemen-Create, launch, and manage Facebook and Google Ads campaigns (Search, Display, Video, and Shopping Ads)., Optimize campaigns for maximum ROI, improving conversion rates and reducing cost-per-click (CPC)., Perform A/B testing to analyze and enhance ad performance., Monitor key performance metrics (CTR, CPC, CPA, ROAS) and make data-driven improvements. 2. Audience Targeting & Optimization-Research and define the right audience segments for ad targeting.,Utilize remarketing strategies to engage potential customers.,Implement lookalike and custom audiences to expand reach.3. Budget & Performance Management-Manage and allocate the advertising budget effectively., Continuously optimize ad spend to achieve the best cost-per-acquisition (CPA).,Generate weekly and monthly performance reports with insights and recommendations.4. Landing Page & Conversion Optimization-Collaborate with the content and design teams to create high-converting landing pages.,Implement tracking tools (Google Analytics, Facebook Pixel, UTM parameters) to measure campaign effectiveness.,Improve website and ad content for better engagement and conversions.5. Market Research & Trend Analysis-Stay updated with the latest trends and algorithm updates in Facebook and Google Ads.,Research competitor strategies and suggest new marketing opportunities.,Test and implement new ad formats to maximize engagement

Creative Research & Ideation:1. Identify trending topics and content formats through market research.2. Develop unique, brand-aligned ideas that resonate with the target audience. Script Development: 1. Convert concepts into engaging, platform-specific scripts (e.g., Instagram Reels, YouTube Shorts). 2. Ensure the content reflects brand tone and platform trends. Content Presentation: 1. Use any of your creative skills (acting, voiceover, shooting, editing, or others) to bring ideas to life. 2. Deliver high-quality, visually appealing content. Audience Engagement: 1. Create content that captures attention and drives interaction 2. Continuously use audience feedback to refine strategies and boost reach and engagement.