Trade Marketing Officer || South

Job Description

We are looking for a Regional Trade Marketing Executive to drive BTL marketing initiatives across South India. This role is critical in enhancing brand visibility, executing trade promotions, and managing vendor relationships while ensuring operational efficiency and adherence to timelines. Key Responsibilities: Plan and execute BTL marketing activities, including POSM deployment and brand activation. Manage vendor relationships and collaborate with Sales, Marketing, and Product teams. Conduct market analysis and competitive benchmarking to identify growth opportunities. Ensure consistent brand positioning across all trade marketing channels. Stakeholder management coordinate with internal and external teams for smooth execution. P&L management monitor trade marketing budgets, optimize spending, and drive cost efficiencies. Drive innovation introduce new trade marketing elements to enhance engagement and visibility. Ensure adherence to TAT (Turnaround Time) – streamline execution processes for faster and more efficient implementation. Must-Have Skills: 2+ years of experience in Trade Marketing, with a strong focus on BTL activities. Hands-on experience in vendor management and working with cross-functional teams. Strong market analysis and competitive benchmarking skills. Understanding of innovative branding solutions to enhance retail presence. Material knowledge – expertise in selecting the right materials for branding activities, with an understanding of pricing and procurement dynamics. Qualifications: Graduate / Post Graduate degree in Marketing or a related field. Preferred industry experience: FMCG, FMCD, D2C, Consumer Durables, Electronic Consumer Durables, or Marketing Agencies (Product-Based Firms Only).