Roles and Responsibilities Develop and execute marketing strategies across various channels, including email, social media, search engine optimization (SEO), pay-per-click advertising (PPC), and content creation. Conduct keyword research using tools like Google Keyword Planner to optimize website content for search engines. Create engaging content for blogs, articles, product descriptions, landing pages, and other online platforms. Monitor website performance using Google Analytics and provide regular reports on key metrics such as traffic growth and conversion rates. Collaborate with cross-functional teams to drive business objectives through effective communication. Desired Candidate Profile 1- 2 years of experience in digital marketing or a related field. B.A degree in Communication or MBA/PGDM in Marketing preferred. Proficiency in Google AdWords, Google Analytics, Hootsuite, Google Search Console, SEMrush, Google Trends, Email Marketing, Social Media Marketing.