Role: Visual Merchandiser Location: Powai, Mumbai Company Overview Truva | Candidate Pitch Deck Role Overview At Truva, visual presentation plays a crucial role in how we showcase properties and enhance customer engagement. We are looking for a creative and detail-oriented Visual Merchandiser to curate compelling property displays, both digital and physical, to maximize appeal and conversion. In this role, you will be responsible for developing and implementing innovative merchandising strategies that enhance property presentation. You will collaborate with marketing, sales, and design teams to ensure that our properties are visually engaging and aligned with brand aesthetics. Additionally, you will leverage technology such as virtual staging and 3D visualization to elevate property showcasing. Key Responsibilities Property Visual Presentation Design and execute visual merchandising strategies for property listings, both online and offline. Digital Physical Staging Utilize virtual staging tools, 3D modeling, and traditional staging techniques to enhance property appeal. Brand Aesthetics Storytelling Ensure all property visuals align with brand guidelines and create a compelling narrative for potential buyers. Collaboration with Teams Work closely with marketing, sales, and design teams to optimize property presentation. Market Trend Analysis Research and implement the latest trends in real estate visual merchandising. Photography Videography Optimization Coordinate with photographers and videographers to capture high-quality images and videos. Performance Tracking Enhancements Analyze engagement data and refine visual strategies for improved conversion rates. Inventory Vendor Coordination Manage staging inventory and collaborate with vendors for furnishing and decor solutions. What Were Looking For 3+ years of experience in visual merchandising, preferably in real estate, retail, or interior design. Strong understanding of design principles, space planning, and consumer psychology. Experience with digital tools like 3D rendering software, virtual staging platforms, and Adobe Creative Suite. Excellent project management and organizational skills. A problem-solver with a keen eye for detail and a passion for real estate design innovation.

Role: Performance marketing Location: Powai, Mumbai Company Overview Truva | Candidate Pitch Deck Role Overview At Truva, digital marketing is an important part of our customer acquisition strategy. We are looking for a Performance Marketing specialist to drive lead generation and maximize ROI through Google Ads, Meta Ads, and other paid channels. In this role, you will be responsible for planning, executing, and optimising campaigns to attract both buyers and sellers in the resale real estate market. You will oversee budget allocation, audience targeting, A/B testing, and landing page optimization, ensuring our marketing efforts are data-driven and continuously improving. Additionally, you will play a role in SEO initiatives to enhance visibility and organic reach. Key Responsibilities Plan Execute Paid Campaigns Manage Google Ads, Meta Ads, and other platforms for lead generation. Optimize Performance Budget Allocation Track key metrics (CPL, ROAS, Conversion Rate), and adjust strategies. Audience Targeting Retargeting Use Custom Lookalike Audiences to reach the right buyers sellers. Landing Page Ad Optimization Improve ad creatives, messaging, and society-specific pages for better conversions. Tracking, Analytics SEO Implement Pixel, Google Tag Manager, analyze performance, and oversee basic SEO strategies for better visibility. A/B Testing Experimentation Continuously test ad copies, creatives, and bidding strategies. What Were Looking For 3+ years of experience in performance marketing, preferably in real estate or lead generation. Strong analytical skills to interpret data, track performance trends, and optimize campaigns. Familiarity with tracking tools, attribution models, and SEO fundamentals. A problem-solver with a growth mindset, able to adapt campaigns based on insights.

Role: Buyer Experience Location: Powai, Mumbai Company Overview Truva | Candidate Pitch Deck Role Overview: We are looking for a passionate problem solver to join our dynamic Buyer Experience team. In this role, you will be responsible to drive revenue growth by building strong client relationships, understanding their needs and helping them navigate the housing market with ease. If youre enthusiastic about real estate and want to make a meaningful impact in peoplelives, wed love to hear from you! Key Responsibilities: Client Relationship Management: Build and maintain strong relationships with clients, understand their needs, conduct property visits, provide in-depth property information, and guide clients through the buying process to ensure a seamless experience. Negotiation and Closing: Negotiate terms and close deals, ensuring a smooth transition from prospect to customer. Market Research: Stay updated on market trends, competitors, and emerging technologies to effectively position Truvaproducts and services. Prospecting and Lead Generation: Work closely with the growth and marketing team to strategize and optimize customer funnels and outreach platforms, including social media, listing platforms, brokers, referrals, etc. Collaboration: Work closely with the marketing and product teams to align sales strategies and provide feedback on customer needs and preferences. PL Impact: Over time, take ownership of managing and strategizing growth initiatives while being accountable for the Profit Loss (PL) at a micro-market level. Qualifications: Bachelordegree in Business, Marketing, Real Estate, or a related field. Proven experience in business development, strategic partnerships, key account management, preferably in the tech space Strong understanding of the housing market and customer needs. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Goal-oriented with a track record of meeting or exceeding sales targets. Proficient in CRM software and Microsoft Office Suite.

Research and source potential seller leads from online platforms and other sources. Assist in expanding Truvadatabase of prospective sellers. Coordination and Scheduling: Collaborate with the Channel Partner team to arrange property visits. Schedule and organize both direct and Channel Partner-led site visits for acquisitions. Field Engagement and Data Collection: Participate in house visits to gather property details, take videos, and record relevant data. Conduct on-the-ground assessments to support the evaluation of acquisition opportunities. Relationship Management: Assist in building and nurturing relationships with potential sellers and Channel Partners. Act as a point of support for sellers during the initial stages of the acquisition process. What were looking for 0-2 years of experience in a Sales or Customer Experience role. Experience in Real Estate, Hospitality, Automobile, or Insurance sectors is preferred but not required. Strong enthusiasm for working in a goal-driven environment. Superior customer service skills. Fluent verbal communication in English is essential; proficiency in additional languages, particularly Hindi, is highly beneficial. A solid grasp of deadlines with a proactive approach to managing timelines. A determined and proactive attitude with a strong drive to achieve goals. Excellent organizational skills and the capability to handle multiple tasks simultaneously. Exceptional memory, as you will be managing numerous conversations where context is crucial. This role involves a 6-day work week, including weekends, as peak activity in Real Estate typically occurs on Saturdays and Sundays. Readiness to travel within the Mumbai area.

Develop and grow Truvapresence across key social media platforms with engaging content and community interactions. Create blogs and website content that enhance search visibility and provide valuable insights to the audience. Develop compelling ad copy to support marketing campaigns and drive engagement. Explore and test new content formats, creative storytelling techniques, and viral marketing strategies. Work closely with the larger team to support broader marketing efforts and brand-building strategies.