Job Description

SUMMARY Manage the creation and execution of all offline promotional marketing material across Company’s offices, sales locations, and partner sites Be the primary point of contact for all internal business stakeholders – to streamline the delivery of all advertising, promotional material Experience with the creation of multi-format, multi-channel content through freelancers and agencies (candidate must have some Content experience – either as a content writer or a copywriter)  Experience as an Account Manager (agency-side) will be highly preferred KEY ROLES AND RESPONSIBILITIES The Content Marketing team serves as a central point to deliver copy, collateral, and other communication material across platforms. The Unit Manager – Content Marketing will manage the creation and execution of all offline promotional marketing material across business verticals within the Company. As the primary point of contact for all internal business stakeholders, you will help define how BHFL is represented in promotional/advertising material across its offices, sales locations, and partner sites. This profile entails extensive collaboration across various teams Pan India, with exposure to C-level executives. Our key focus for this role is someone who excels at stakeholder management – delivering high value within tight time frames while negotiating solutions and managing expectations. The right candidate will be someone from a Content background (must have) with experience in Account Management / Client Engagement, ideally handling a sizeable account. Ability to negotiate solutions and engage key stakeholders to a common goal Conceptual thinker who is able to analyse various options and design alternatives, in line with the brief Proven ability to develop and maintain collaborative partnerships Draft creative briefs to align the creative (design) teams with business expectations Collaborate with internal team members and external stakeholders to conceptualize the approach for different requirements – including the tagline, copy, content, and design to be used for specific offers/propositions Write creative copies for collaterals such as standees, canopies, leaflets, WhatsApp sharables, and brochures, among others MUST HAVE 2 years of experience in Account Management / Client Engagement 2 years of experience in content writing / webpage writing / article writing / copywriting Experience in the financial domain will be a big plus GOOD TO HAVE Experience in collaborative roles at an org-level, with exposure to C-level executives Hands-on experience overseeing the design aspects of content creation (design for standee, leaflet, brochure, etc.) An understanding of creatives in-print (dimensions, material specs) APTITUDE Ability to work in a high-pressure environment Quality orientation, eye for detail – even when working in tight frames Stakeholder management and indirect influence Strong communication skills Show more Show less