Job Description

**Job Title: Digital Marketing Executive ** **Company Overview:** Purti Realty is a leading real estate development firm dedicated to creating innovative and sustainable residential and commercial properties across India. With a commitment to quality, integrity, and customer satisfaction, we strive to exceed expectations and set new benchmarks in the industry. **Position Overview:** As a Digital Marketing Executive , you will play a crucial role in social media marketing , campaign management , Analysis , social media post , email marketing etc. **Location:** Kolkata, India **Responsibilities:** * Create, Lead & implement all our paid marketing strategies * Examine correlations between activities, revenue, and budget * Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Facebook, or any other CRM based reports * Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition * Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs * Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs * Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying * Monitor market intelligence and keep track on competitor movement and market situation * Focus on conceptualizing and activating campaigns to generate qualified leads and strengthen the sales pipeline. * Someone who can cultivate a data-driven mindset and culture of experimentation. * Must have knowledge of UTM parameters tracking. **How to Apply:** Interested candidates are invited to submit their resume to joinus@purtirealty.com