Urgent opening For Product Marketer

Job Description

We are looking for a driven Product Marketer who will be responsible for crafting compelling product narratives, understanding ICPs, writing product pages and landing content, and helping marketing with GTM strategies. You will provide competitive intelligence, messaging, and positioning of our products. The company will depend on you to define its products for better market understanding. If you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you! Key Responsibilities: • Market research Analyze market trends and the competitive landscape to identify opportunities and challenges for Inogic products. Bring in a nuanced understanding of the target audience and their pain points. • Product positioning and messaging Create clear product messaging and positioning to make the product stand out from the competition. • Go-to-market strategy Work with other team members to create and execute product launches. Also, collaborate with marketing and sales to manage the calendar for creating and releasing content • Sales Enablement Support sales channels by training them on the problems the product solves and how to use internal and external collateral. • Analyzing performance Analyze the performance and effectiveness of go-to-market activities. Calculate ROI, tweak messaging, and optimize targeting. • Content creation Create compelling content to communicate the product's value to the target audience. Determine the type of content to create and distribute Required Skills : • Strong written and verbal communication skills • Significant B2B product marketing and copywriting experience • Deep understanding of market trends • Firm grasp of ways to develop strategic product marketing campaigns • High degree of empathy for users perspectives