Vighnotech Solutions is looking for Software Marketing Expert to join our dynamic team and embark on a rewarding career journey Market Research: Conduct market research to understand industry trends, customer needs, and competitors' offerings to inform marketing strategies Strategy Development: Create marketing strategies and campaigns to promote software products/services, including defining target audiences and positioning Content Creation: Develop compelling and informative content such as website copy, blog posts, case studies, whitepapers, and videos that highlight the software's features and benefits Digital Marketing: Implement digital marketing tactics, including SEO, SEM (Search Engine Marketing), email marketing, social media marketing, and content marketing, to increase software visibility and generate leads Product Positioning: Collaborate with product teams to ensure effective positioning of software solutions in the market and differentiate them from competitors Campaign Management: Plan and execute marketing campaigns across various channels, tracking performance metrics and optimizing strategies for better results Sales Enablement: Create sales collateral, presentations, and materials that support the sales team in effectively communicating software features and value propositions Customer Relationship Management: Develop strategies to engage existing customers, gather feedback, and encourage loyalty and advocacy

Vighnotech Solutions is looking for Software Analyst to join our dynamic team and embark on a rewarding career journey. 1. Creating software design specifications and collaborating with developers to ensure software solutions meet business requirements. 2. Developing and executing software tests to ensure software quality and reliability. 3. Creating and maintaining technical documentation and user manuals for software applications and systems. 4. You should have a strong understanding of software development principles, excellent analytical and problem-solving skills, and the ability to work collaboratively with cross-functional teams. 5. You should also have experience with software analysis and design, software testing, and software documentation.