Role & responsibilities: The SEO Analyst is responsible for analyzing, reviewing, and implementing changes to websites so they are optimized for search engines. This role involves developing strategies to improve organic search rankings, driving traffic locally and specific countries, and increasing visibility in search engines. The SEO Analyst will also monitor site performance, conduct keyword research, and stay updated with industry trends and best practices for different business verticals under Vivandi Group.Preferred candidate profile: Keyword Research: Conduct thorough keyword research to identify opportunities for driving organic traffic.On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine rankings.Off-Page Optimization: Develop and implement link-building strategies to improve domain authority and increase backlinks from relevant websites.Technical SEO: Perform technical audits to identify and resolve issues affecting website performance, such as crawlability, site speed, and mobile-friendliness.Content Strategy: Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and audience interests.Analytics and Reporting: Monitor website traffic, rankings, and conversions using tools like Google Analytics and provide regular reports on SEO performance.Competitor Analysis: Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement in SEO strategy.Stay Updated: Stay informed about search engine algorithm updates, industry trends, and best practices in SEO.

Role & responsibilities : Campaign Planning: Develop strategic social media plans for multiple brands and businesses, aligning with their objectives, target audiences, and brand identities.Content Strategy: Collaborate with creative teams to develop engaging and relevant content for social media channels, including posts, videos, and advertisements.Audience Targeting: Identify target audience segments and develop tailored messaging and content strategies to reach and engage them effectively.Campaign Execution: Implement and manage social media campaigns across various platforms, including Facebook, Instagram, X, LinkedIn, SnapChat, etc.Performance Monitoring: Monitor campaign performance metrics, including reach, engagement, click-through rates, conversions, and ROI.Data Analysis: Analyze social media data to identify trends, insights, and areas for optimization, using tools such as Google Analytics, Facebook Insights, and social media management platforms.Reporting: Generate regular reports on social media campaign performance, providing actionable insights and recommendations for improvement.Competitor Analysis: Conduct competitive analysis to benchmark performance, identify opportunities, and stay informed about industry trends and best practices.Stay Updated: Keep abreast of emerging social media trends, platform updates, and new technologies to enhance campaign effectiveness.Preferred candidate profile : Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience as a Social Media Analyst or Campaign Planner in an agency environment, managing multiple brands and businesses.Strong understanding of social media platforms, algorithms, and best practices.Proficiency in social media management tools and analytics platforms.Excellent analytical skills and ability to interpret data to drive decision-making.Creative thinking and ability to develop innovative campaign strategies.Strong communication and presentation skills.Ability to manage multiple projects and deadlines in a fast-paced environment.

Role & responsibilities: Strategy Development: Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, build strong online reputation, global digital footprint, and engagement across all digital channels.Team Leadership: Manage and mentor a team of digital marketing professionals, providing guidance, support, and development opportunities to ensure the team's success.Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns to achieve KPIs and objectives.Channel Management: Lead the management and optimization of all digital marketing channels, including social media, email, search, and display advertising.Content Strategy: Collaborate with the internal teams to develop engaging and relevant content for various digital channels, ensuring alignment with brand voice and objectives.Analytics and Reporting: Utilize data-driven insights to measure the performance of digital marketing efforts, identify areas for improvement, and make data-backed recommendations for optimization.Budget Management: Manage the digital marketing budget effectively, allocating resources strategically to maximize ROI and achieve business goals.Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and incorporate relevant innovations into the company's strategies.Preferred candidate profile: Bachelor's degree in Marketing, Communications, Business Administration, or related field. Master's degree preferred.Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.Proven track record of developing and executing successful digital marketing strategies that drive business growth.Strong understanding of digital marketing channels, tools, and technologies.Excellent leadership, communication, and interpersonal skills.Analytical mindset with the ability to interpret complex data and make strategic recommendations.Creative thinker with a passion for innovation and continuous improvement.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.