VP Brand Marketing

Job Description

A passion / deep understanding of the health and nutrition industry. Have a demonstrable track record of bringing substantial positive impact in your previous organizations. A proven track record of success in developing and executing multi-channel marketing campaigns for D2C and eCommerce businesses. Extensive experience in brand management, with a deep understanding of building and strengthening brand awareness. Strong leadership skills and the ability to inspire and motivate a high-performing marketing team. A data-driven approach to marketing, with a focus on measuring and optimizing campaign performance. Have been working in a marketing leadership role with a large D2C brand or a marketplace. A passion for building and scaling businesses. A strong entrepreneurial spirit. You should not apply if you: Can t work in ambiguity. Can t build processes or structures. Prefer to work in silo as an individual contributor. Are not passionate about the health and nutrition industry. Have less than ~ 7-8 years of work experience. Have not managed teams before. Have not worked directly with a large consumer brand before. Dont enjoy a hands-on approach and prefer a purely delegative leadership style. Skills Required: P&L Management Proven experience in brand strategy, campaign development, and integrated marketing communications. Expertise in Omni Channel Digital Marketing Strong understanding of marketing analytics and attribution modeling. Excellent communication, presentation, and interpersonal skills. Budget management experience. What will you do? Lead the development and execution of a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth for Nutrabays D2C and eCommerce channels. Oversee all aspects of brand management, including brand positioning, messaging, and creative development. Develop and manage a high-performing marketing team, delegating tasks effectively and providing mentorship. Set clear marketing goals and objectives, and track progress towards those goals using data and analytics. Stay up-to-date on the latest marketing trends and technologies, and identify opportunities for Nutrabay to leverage them for growth. Work closely with other departments, such as sales, product, and customer service, to ensure a seamless customer experience. Work Experience: Minimum 8-15 years of experience in marketing, with a strong focus on D2C and eCommerce. Proven experience leading and managing a marketing team. Working days: Monday - Friday Location: Golf Course Road, Gurugram, Haryana (Work from Office) Perks: Friendly atmosphere High learning & personal growth opportunity Flexible Timings Diverse work environment Why Nutrabay: Nutrabay offers a unique opportunity to join a dynamic and growing company that is revolutionizing the health and nutrition industry. We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their lifes best work. As VP of Marketing, you will play a key role in shaping the future of Nutrabays brand and driving sustainable growth. About Nutrabay: Nutrabay is one of the largest health & nutrition stores in India. We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers . Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products.