Responsible for the planning, development, and implementation of marketing strategies for the CompanyBrand positioning, Product classification, Customer segmentation, and Pricing strategiesDevelop and implement processes to capture market information and change customer preferences Initiate market research studies to understand consumer behavior and determine customer personas Analyse and highlight key trends of the industry and their impact on the growth strategy of the CompanyCoordinate at the strategic and tactical levels within and outside the company to drive this growth strategyIdentify opportunities to reach new market segments and expand market share Design and develop Brand campaigns to target the identified customer segmentEnsure timely, effective implementation of marketing initiatives for launching new productsDrive digital marketing to promote the e-commerce platformCoordination with the Sales Team to achieve the targeted numbers. Responsible for Market Intelligence Business Plan Development Trade Scheme StructureDrive Sales Performance as per the Business Plan.