WEB DESIGNER & DIGITAL MARKETING

Job Description

Job Information Date Opened 05/19/2025 Job Type Full time Industry Advertising Work Experience 5+ years City OOTY State/Province Tamil Nadu Country India Zip/Postal Code 643004 About Us The Good Shepherd International School, India’s best fully residential , international co-educational school, was founded by the late Dr. P.C. Thomas and Mrs. Elsamma Thomas in the year 1977. Originally known as the Good Shepherd Public School, it became an International School of the highest caliber of learning in the year 1995. Dr. P.C. Thomas and his wife Elsamma Thomas both started their careers as teachers themselves, which fostered their vision and goal to create the best educational institution in which a child can learn and grow. Job Description Role: Digital Marketing Specialist Company: Good Shepherd International School, Ooty Job Responsibilities: Lead the design and storytelling initiatives to create compelling digital marketing materials that resonate with the target audience. Oversee social media and content marketing strategies, ensuring consistent brand messaging across all channels, including Instagram, Facebook, LinkedIn, and YouTube. Implement SEO techniques to improve website visibility and drive organic traffic. Utilize marketing analytics tools such as Google Analytics to track and analyze campaign performance, identifying areas for optimization and growth. Take charge of web development tasks, including content management system (CMS) operations using WordPress and Elementor. Collaborate with the marketing team to create engaging content for online channels, including websites, blogs, and social media platforms. Stay up-to-date with industry trends and best practices to ensure the company remains competitive in the digital landscape. Utilize tools such as Canva, Adobe Photoshop, and Figma for graphic design and visual content creation. Manage Google Ads campaigns to enhance online visibility and drive targeted traffic. Utilize Meta Business Suite for efficient management of Facebook and Instagram marketing initiatives. Curate engaging videos for YouTube with a focus on storytelling and audience engagement. Implement lead generation strategies and demonstrate an understanding of the international market dynamics. Requirements and Qualifications: Bachelor's degree in marketing, communications, or a related field. Minimum of 2 years of proven experience in digital marketing, with a focus on design, storytelling, social media, content marketing, SEO, and web development. Proficiency in WordPress and Elementor for CMS management is mandatory. Strong analytical skills, with the ability to interpret marketing data and draw actionable insights. Excellent communication and collaboration abilities. Detail-oriented with a passion for creativity and innovation in digital marketing. Benefits: Cafeteria services and accommodation