Job Description

Develop and maintain information architecture for the website. Own site navigation, taxonomy, and URL structures to improve usability and SEO. Collaborate with UX, content, SEO, and design teams for a seamless customer journey. Define and manage metadata and tagging strategies for improved searchability. Conduct user research, card sorting, and tree testing to validate IA decisions. Analyze web analytics and user behavior to identify improvement opportunities. Ensure content organization consistency aligned with brand messaging and goals. Partner with web engineering for implementation of IA improvements. Lead content migration and restructuring during platform transitions or updates. Stay updated on best practices in information architecture, UX, and SEO. What You Bring 5+ years of experience in information architecture, UX, content strategy, or web strategy in B2B SaaS or enterprise environments. Strong understanding of website navigation, taxonomy, and user experience principles. Experience in conducting user research and usability testing. Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics, Hotjar). Understanding of SEO best practices, including site structure and internal linking. Experience with CMS platforms (e.g., AEM, WordPress) and structured content models. Proven ability to collaborate cross-functionally with various teams. Excellent problem-solving and communication skills, capable of simplifying complex structures. Nice to Have Experience with Adobe Experience Manager (AEM) or other enterprise CMS platforms. Background in conversion rate optimization (CRO) and demand generation. Familiarity with AI-driven search, personalization, and content recommendation systems