About the role:In the Business Development Executive role, you will engage with high-priority inbound leads to cultivate and qualify leads. You will communicate with director-level and above prospects to understand business needs, key initiatives, budget, and approval processes. Business Development Executive also facilitate proper lead transition to internal Account Executives to ensure a world-class client experience.Responsibilities of a Business Development Executive include but are not limited to: Evaluating and qualifying leads from marketing campaigns Contacting potential clients through cold calls and emails Identifying client needs and suggesting appropriate products/services Setting up meetings or calls between clients and sales executives Staying up-to-date with new products/services and pricing/payment plans Implementing tools and processes to automate lead qualification Creating automated and regular reports with stats related to the lead qualification Deliver a summary of the opportunity and background of client needs/expectations with the aligned business partners Some skills that a Business Development Executive may have include: Bachelor's degree 1-2 years of business experience Experience in the Digital Marketing space is a plus Telephone sales and persuasiveness skills Project management skills Computer skills with working knowledge of the MS Office Suite (Outlook, Word, and Excel) Strong will to win and executive presence Demonstrated written and verbal communication skills Benefits:Competitive Base Salary: A fair and attractive compensation package to recognize the core responsibilities of the role.Performance-Based Incentives:Monthly/quarterly bonuses tied to successful lead conversions and sales pipeline contribution.Additional rewards for exceeding set targets, such as higher bonus tiers or gift cards.Annual Performance Bonus: Reflecting overall contributions to the company's growth.Career Development:Professional Growth Opportunities:Clear Career Path: Opportunities to transition into higher roles such as Account Executive, Business Development Manager, or Team Lead based on performance.About the company: Wildblue Digital signifies the limitless potential of the digital landscape (Wild) combined with the trust and reliability we bring to your brand building journey (Blue). We leverage a global network of top talent from India (Beyond Borders) to deliver exceptional service at a fraction of the cost (60% reduction in operational costs), allowing you to focus on what matters most - growing your brand. Our expertise spans project-based services like Retail Media Advertising & Marketplace Management, Google Ads, Social Media Management, Web Development and Creative Services, ensuring a holistic approach to your digital marketing strategy.

About the role:We are seeking an experienced Google Ads & Meta Ads Specialist to join our team and lead performance-driven paid advertising campaigns. The ideal candidate will have a minimum of 2 years of experience in managing and optimizing campaigns across Google Ads and Meta Ads (Facebook & Instagram) to drive traffic, leads, and conversions. Responsibilities of Google Ads & Meta Ads Specialist include but are not limited to:Develop, execute, and manage Google Ads & Meta Ads campaigns to drive traffic, leads, and conversions.Conduct keyword research and audience targeting to improve ad performance.Optimize ad copy, landing pages, and bidding strategies for better CTR and ROI.Analyze campaign performance and provide insights with data-driven recommendations.A/B test ad creatives, placements, and messaging to improve ad effectiveness.Set up conversion tracking and analytics (Google Analytics, Facebook Pixel, GTM).Stay updated on the latest trends and algorithm changes in Google & Meta advertising.Work closely with the content and design teams to create engaging ad creatives.Manage budgets and ensure efficient ad spend allocation.Generate performance reports and provide insights for continuous improvement. Some skills that Google Ads & Meta Ads Specialist may have include:Minimum of 2 years of experience in managing Google Ads & Meta Ads campaigns.Proven track record of successfully optimizing PPC campaigns for lead generation and conversions.Strong understanding of Google Ads Manager, Meta Business Suite, and Google Analytics.Experience with A/B testing, remarketing, lookalike audiences, and audience segmentation.Hands-on expertise in conversion tracking and data analysis.Excellent analytical, problem-solving, and communication skills.Google Ads & Meta Blueprint Certifications (preferred but not mandatory).Benefits:Competitive Base Salary: A fair and attractive compensation package to recognize the core responsibilities of the role.Performance-Based Incentives:Monthly/quarterly bonuses tied to successful lead conversions and sales pipeline contribution.Additional rewards for exceeding set targets, such as higher bonus tiers or gift cards.Annual Performance Bonus: Reflecting overall contributions to the companys growth.Career DevelopmentProfessional Growth Opportunities: Clear Career Path: Opportunities to transition into higher roles such as Team Lead ,Digital Marketing Manager based on performance.About the company:Wildblue Digital signifies the limitless potential of the digital landscape (Wild) combined with the trust and reliability we bring to your brand building journey (Blue). We leverage a global network of top talent from India (Beyond Borders) to deliver exceptional service at a fraction of the cost (60% reduction in operational costs), allowing you to focus on what matters most - growing your brand. Our expertise spans project-based services like Retail Media Advertising & Marketplace Management, Google Ads, Social Media Management, Web Development and Creative Services, ensuring a holistic approach to your digital marketing strategy.