Job descriptionPlan and organize marketing functions and operations (product development, branding, communications etc.)Define marketing strategies to support the companys overall strategies and objectivesLiaise with other departments to guide a unified approachRole: Head - MarketingDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: MarketingEducation- Any Graduate,Key Responsibilities:Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition.Manage the company's brand image and positioning in the market.Analyse marketing data and metrics to measure the effectiveness of campaigns and adjust strategies accordingly.Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities for growth.Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.Build and maintain relationships with key stakeholders, including clients, partners, and media outlets.Stay informed about emerging marketing technologies and tools, incorporating them into the marketing strategy as appropriate.Preferred candidate profileBachelors or Master’s degree in Marketing, Business, or a related field.14 - 20 years of progressive experience in marketing, with a focus on digital marketing and brand management.Proven track record of developing and implementing successful marketing strategies that have driven business growth.Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing, Video ads.Excellent analytical and strategic thinking abilities, with a data-driven approach to decision-making.Exceptional communication and interpersonal skills, with the ability to build strong relationships internally and externally.Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

Job DescriptionWe are looking for a Video Content Creator to write and publish various types of pieces for our companys web pages, like articles, and social media posts.Video Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.ResponsibilitiesResearch industry-related topicsPrepare well-structured drafts using digital publishing platformsCreate and distribute marketing copy to advertise our company and productsEdit and proofread written pieces before publicationConduct keyword research and use SEO guidelines to optimize contentPromote content on social networks and monitor engagement Identify customers’ needs and recommend new topicsCoordinate with marketing and design teams to illustrate articlesMeasure web traffic to content.Update our websites as needed.

We are seeking a highly skilled and experienced Genesys Dialer Expert . The ideal candidate will have a strong background in implementing, configuring, and optimizing Genesys Dialer solutions to enhance operational efficiency and drive performance improvements in our environment. Key Responsibilities:Dialer Configuration: Design, configure, and manage Genesys Dialer systems to ensure optimal performance and compliance with business requirements.Performance Monitoring: Monitor and analyze dialer metrics, making recommendations for improvements and enhancements to increase efficiency and effectiveness.Troubleshooting: Identify and resolve technical issues related to the dialer system, coordinating with internal teams and vendor support as necessary.Campaign Management: Develop and manage outbound and inbound call campaigns, including scheduling, list management, and reporting.Reporting and Analytics: Generate and review reports to assess dialer performance; provide insights and actionable recommendations to senior management.Collaboration: Work closely with cross-functional teams, including IT, operations, and marketing, to align dialer strategies with business objectives.Training and Support: Provide training to staff on dialer functionality and best practices; act as the primary point of contact for dialer-related queries.Compliance and Standards: Ensure that all dialing practices adhere to legal and industry regulations, including TCPA and GDPR.Qualifications:Education: Bachelors degree in Computer Science, Information Technology, or a related field preferred. Technical Skills: Strong understanding of Genesys architecture, including routing, scripting, and reporting features.