Key Responsibilities: Market Research Analysis: Conduct market research to understand customer needs, industry trends, and competitive positioning. Analyze data to identify market opportunities and challenges. Go-to-Market Strategy: Develop and execute go-to-market plans for product launches and updates, focused on providing payments services to the gaming sector. Coordinate with cross-functional teams (product, sales, customer success) to ensure successful launches. Positioning Messaging: Craft clear and compelling product messaging that resonates with the gaming sector, including sector sub-verticals and personas. Develop unique selling points (USPs) and differentiation strategies. Content Creation: Develop marketing collateral, including product videos, case studies, whitepapers, and presentations. Create and manage content for various channels (website, social media, email, etc.). Sales Enablement: Train and support the sales team with product information, competitive insights, and marketing materials. Create and maintain sales tools, such as pitch decks and product guides. Campaign Management and Performance Tracking: Work closely with BD and teammates - including the Copywrite and PR lead - to plan and execute targeted marketing campaigns to generate leads and drive ZBD sales in the video gaming space. Monitor and report on campaign performance, providing insights and recommendations. Use analytics to measure the success of marketing initiatives and adjust strategies as needed. ZBD is building the future of interactive payments in Gaming. The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBDs unique proposition enables these partner developers to better monetise their games and apps by allowing users to receive micro-rewards for actions taken in the game or app. ZBD provides this functionality by leveraging Bitcoin and the Lightning Network protocol. We are seeking a highly motivated Sr Product Marketing Manager to bring new products to market, develop and execute strategic marketing initiatives to increase product awareness, adoption, and revenue. This role requires a deep understanding of Game developers, competitive landscape, and product value propositions. The ideal candidate is both creative and analytical, capable of crafting compelling messaging and driving go-to-market strategies. ZBD is a fully remote company. We hire, retain and develop the best talent from around the world, wherever s/he/they may choose to live. As a result, every member of the ZBD team must demonstrate an ability to work independently and thrive in a remote environment. Come join us!

Platform Integration: Identify and evaluate new paid acquisition platforms and tools to drive user growth. Lead the integration of new advertising platforms, including technical setup and data tracking. Maintain and optimize integrations with existing platforms (e.g., Google Ads, Facebook Ads, TikTok, and more). Campaign Management: Collaborate with the marketing team to develop and execute acquisition campaigns. Monitor campaign performance and recommend adjustments to maximize ROI. Implement A/B tests to improve ad effectiveness and user engagement. Data Analytics: Utilize analytics tools to track, measure, and report on the performance of acquisition initiatives. Develop dashboards and reporting frameworks to provide real-time insights to stakeholders. Conduct post-mortem analyses to understand campaign successes and areas for improvement. Collaboration Communication: Work closely with data, product, and engineering teams to ensure accurate data flow and platform integration. Coordinate with creative and content teams to ensure ad assets are aligned with brand standards. Engage with external partners and platform representatives to stay updated on best practices and new features. The ZBD is building the future of interactive payments in Gaming. The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBDs unique proposition enables these partner developers to better monetise their games and apps by allowing users to receive micro-rewards for actions taken in the game or app. ZBD provides this functionality by leveraging Bitcoin and the Lightning Network protocol. We are seeking a dynamic and results-driven Growth Platforms Integrations Manager, who is responsible for managing, optimizing, and scaling user acquisition efforts across various digital platforms. This role involves integrating new marketing channels, collaborating with internal and external stakeholders, and leveraging data-driven insights to enhance campaign performance. The ideal candidate has a strong analytical mindset, extensive experience with paid acquisition platforms, and excellent project management skills. ZBD is a fully remote company. We hire, retain and develop the best talent from around the world, wherever s/he/they may choose to live. As a result, every member of the ZBD team must demonstrate an ability to work independently and thrive in a remote environment. Come join us!

Strategy and Planning: Develop and execute comprehensive search marketing strategies (SEO, SEM, ASO) to drive traffic, engagement, ZBD app downloads, sign ups, leads and revenue growth. Perform competitive analysis and stay updated on industry trends and algorithm changes. Collaborate with cross-functional teams, including content, design, product, and analytics. Search Engine Optimization (SEO): Conduct keyword research and implement on-page and off-page SEO strategies. Optimize website architecture, content, and linking strategies to improve search rankings. Monitor and improve technical SEO performance, including site speed and mobile optimization. Track, analyze, and report on SEO metrics and KPIs using tools like Google Analytics, SEMrush, and Ahrefs. Search Engine Marketing (SEM): Plan and execute PPC campaigns across platforms like Google Ads, Bing Ads, and Apple Search Ads. Monitor and optimize ad performance to maximize ROI and reduce cost-per-click (CPC). Conduct A/B testing and optimize ad copy, keywords, and bidding strategies. Manage budgets and forecasting for paid search campaigns. App Store Optimization (ASO): Optimize app store listings (Google Play, Apple App Store) to increase visibility and downloads. Conduct keyword research specific to mobile apps and implement optimization strategies. Track app performance metrics and implement improvements based on data insights. The ZBD is building the future of interactive payments in Gaming. The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBDs unique proposition enables these partner developers to better monetise their games and apps by allowing users to receive micro-rewards for actions taken in the game or app. ZBD provides this functionality by leveraging Bitcoin and the Lightning Network protocol. We are seeking a dynamic and results-driven Sr Search Marketing Manager to lead and optimize our search marketing strategies, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and App Store Optimization (ASO). The ideal candidate will be responsible for driving organic and paid search traffic, improving search visibility, and maximizing conversion rates across digital platforms. ZBD is a fully remote company. We hire, retain and develop the best talent from around the world, wherever s/he/they may choose to live. As a result, every member of the ZBD team must demonstrate an ability to work independently and thrive in a remote environment. Come join us!